Twitter Inc., the micro-blogging platform, on Monday, unveiled a new logo, ending the use of the famous blue bird symbol in the 17-years history of the company.
The new logo is a white ‘X’ symbol on a black background.
Linda Yaccarino, Twitter’s chief executive officer (CEO), officially announced the launch in a tweet on Monday morning.
“X is here! Let’s do this,” Yaccarino tweeted.
X is here! Let’s do this. pic.twitter.com/1VqEPlLchj
— Linda Yaccarino (@lindayacc) July 24, 2023
The unveiling comes 24 hours after Elon Musk, owner of Twitter, revealed plans to jettison the blue bird icon in major rebranding efforts.
In a series of tweets, Musk had said he was looking to effect the change worldwide as soon as Monday.
Our headquarters tonight pic.twitter.com/GO6yY8R7fO
— Elon Musk (@elonmusk) July 24, 2023
“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk tweeted.
“If X is closest in style to anything, it should, of course, be Art Deco.”
The new X logo is now the social platform’s home page icon, Musk’s profile photo, and part of the loading animations.
“Not sure what subtle clues gave it away, but I like the letter X,” Musk tweeted on Sunday.
Over the years, the billionaire founder of Tesla Inc. has repeatedly demonstrated his affection for the letter X by including it in the name of his businesses.
Space Exploration Technologies Corporation, Musk’s rocket company, is commonly known as SpaceX.
In 2020, the billionaire announced the birth of his son, saying he would be named X Æ A-12 or simply X.
His obsession with the letter dates as far back as 1999, when he founded a startup called X.com, an online financial services company now known as PayPal.
Since Musk took over Twitter for $44 billion, he has made several changes — the most recent being the sharing of ad revenue with content creators.
The rebranding is said to be part of a bigger plan to transform the platform into an “everything app” for all business and financial needs, including banking, digital purchases, checking, credit cards, investments, and loans.